ANS Dhivyam has been the store I go to everytime. I am always impressed by their tasteful, creative and vibrant collection. It is a family tradition now to hold a piece of jewellery from ANS Dhivyam.AADHIRAI, ERODE

We have been shopping at ANS Dhivyam right from the initial years. We bought my wedding jewellery as well as my daughters from them. We always enjoy the hospitality they offer at the store and their wide ranging collections.

ANS Dhivyam Jewels – a stellar concept store envisioned by Late Sri A.S. Adhinarayanan @ Sridhar from the house of 92 years heritage ANS Kumbakonam Jewellers group based in Salem.

Founded in 1928 by Late Sri. A.R. Balasubramaniam Chettiar and Late Sri A.B. Adhinarayanan Chettiar, primarily as silver articles merchants. Later the business was continued by Late A.N. Srinivasa Guptha & Sons and Late Sri A.V. Ramachandra Chettiar & Sons. The family-run enterprise laid a solid foundation in the business of gold jewellery and silver wares. With the advent of Late Sri A.S.Adhinarayanan @ Sridhar in the 1960s, the enterprise further grew as a hallmark of hi-quality and perfection.

Many laurels were reaped and the business grew in leaps and bounds. He was a visionary and was instrumental in many establishments to be set in the Salem Jewellery industry. He was instrumental in establishing 916 melting 22 CT jewellery as Salem standard, also in establishing the new Jewellery retail market at Swarnapuri.
In 2011, he established the concept store Dhivyam at Kuranguchavadi, ably assisted by his sons A. Krishna Kumar, A. Anand Kumar & A. Sriyapathy Kumar.


  • The eco-friendly building has been awarded the Leadership in Energy and Environmental Design (LEED) Gold category certification by the Indian Green Building Council.
  • It is the first of its kind to be LEED-certified – Gold retail jewellery showroom in the country.
  • Dhivyam has the honour of being the first Trustmark certified store in South India. The Trustmark is a special certification program undertaken by the All India Gems& Jewellery Council of India ( GJC) .
  • Dhivyam, was awarded the Best Jewellery Showroom by the prestigious Gems & Jewellery Council in the year 2018.

Dhivyam today is the destination for all to celebrate their events and build precious relationships.

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